Statement of Intent

Statement of Intent:

How do you intend to use the four areas of media theoretical framework to communicate meaning and meet the requirements of your chosen brief?

Statement of Intent - Magazine

My brief is to produce front covers and contents pages for the first two publications of a film magazine and two pages for the website of the magazine. Spotlight Magazine will target a wide audience of film lovers focused on 16-25 year olds as stated in the brief. Through my research I have found that film magazines don't seem to have a gendered target audience and my product will reflect that.

From my research into existing film magazines, I have found that they tend to feature a single film on the front with either the film poster or a photo of one of the actors and additional films or exclusives with cover lines that lead into other articles within the magazine. The contents pages feature stills from various movies and page numbers for the most intriguing articles. I will follow these conventions in my magazine, focusing the front cover on a single film idea and staging stills of varying styles and genre for the contents page. In order to attract my target audience, I will use people of the same age in the images for the front covers. The brief states that at least two social groups should be represented in the magazines, and I have chosen to represent a broad range as the ideologies associated with the target demographic of young people are often inclusive and progressive. As such, one of my front covers will include a lesbian couple promoting a romance film and the other features a trans-man as the main character.

Statement of Intent - Website

My website will follow a similar design to the magazine to be easily identifiable to readers. Most film magazine websites include the magazines masthead on the website, and I will follow this convention on my website. The masthead will be the same and it will use a similar colour scheme in order to connect the magazine and website. The website will also contain advertisements targeted towards 16-25 year olds. From my research into film websites, I have noticed that they represent a broad range of genres on their homepage to encourage a wider audience and so I have decided to do the same. The brief also states that the website should contain an audio/audiovisual piece which, through my research i have discovered that many film magazines/websites also host a podcast covering similar topics and I have decided to do this for my website. I will create a clip from the podcast to feature on my website that consists of an interview between the host and and actress from one of the films being promoted in my front covers which will allow me to promote the magazine through the website and link the two.

How do you intent to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?

As well as linking the audio piece to one of my front covers, I will also make the project digitally convergent by encouraging the readers to refer to the website on the magazines by promoting exclusive content on the website and have adverts on the website promoting the subscription for the magazine.

Production

Front Covers:

Contents Page:

Website

Home Page:

https://17saundersr.wixsite.com/mediastudies-website

Hyperlinked Page:

https://17saundersr.wixsite.com/mediastudies-website/gaming

The hyperlinked page can be accessed by clicking the podcast section in the menu bar or by scrolling down on the homepage and clicking the "This Weeks Episode" article.

The audio task is a snippet from a film podcast, interviewing an actress from one of the films featured on the front covers.

Codes and Conventions of Film Websites

Codes and Conventions of Film Magazines

Coursework Brief

 Brief 3: Magazines and online 

Requirements of the brief
You work for an independent media production company. You have been given the task of producing the front cover and contents page(s) of the first two editions of a new film magazine that is being launched by Bauer and two pages for the working website for the magazine.

Contents pages can be either single or double page spread.

 The web pages must promote the new magazine to its target audience and enable fans to interact with the content. 

Summary of brief requirements:
• Statement of Intent (approx. 500 words).1
• Magazine covers and contents pages: Two or three pages for each of the first two editions (based on choice of single or double page spread).
• Magazine distribution method: Content must be suitable for retail distribution.
• Number of web pages: One homepage and one linked page.
• Cross media production target audience: A primarily 16–25-year-old middle and upmarket media literate audience. 

There must be a clear sense of branding across the two elements of the cross-media production. 

Production detail that must be included.

The production of the magazine covers and contents pages must include (as a minimum):
• At least four different main images using original photography across the magazine covers and contents pages.
• Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout). • Written text including elements such as the masthead, main coverline, selling lines, headlines, captions, subtitles and copy.
• Barcode, date, edition and price information on each front cover.
• A different use of mise-en-scène for each cover.
• At least two models representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality).
• A call to action pointing readers to the online website. 

The production of the web pages must include (as a minimum):
• Original audio or audio-visual content appropriate to the online website.
• A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the magazine.
• Appropriate conventions of website design, including an original title and logo and a menu bar.
• Text introducing the main features of the magazine.
• Working links from the home page to the other page.
• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website.

Investigation into Codes and Conventions of websites.

Newspaper Website

 https://17saundersr.wixsite.com/mediastudies-website

Audio-visual piece should be the first thing on the page.

06 PLANNING WEBSITE

Layout:

 

05 PLANNING PRODUCTION

First Drafts:

04 C AND C WEBSITE

03 C AND C PRODUCTION

02 STATEMENT OF INTENT

01 COURSEWORK BRIEF